Mercedes-Maybach is gearing up to reveal a new luxury SUV concept at the Beijing Motor Show. Alongside the concept the new A-Class saloon will also make its debut.
The German brand has said the concept will show how “typical strengths of an exclusive high-end saloon and an SUV can be combined.” The only image to be released so far is a shot of the cabin, which shows a new iteration of Merc’s integrated digital dashboard.
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A short video of the concept was also posted, with Mercedes promising that the new car will be the "the ultimate in luxury". The short teaser edit highlights some of the car’s interior design cues, with a unique centre console and twin grab-handle design unseen before on any Maybach vehicle.
Luxury at its finest. Coming soon.#MercedesBenz #MercedesMaybach #UltimateLuxury #MBcars #MBdesign #AutoChina pic.twitter.com/7YNekLRDg8
— Mercedes-Benz (@MercedesBenz) April 13, 2018
A Mercedes-Maybach SUV has been a point of speculation for some years now, though has been all but confirmed. At last year"s Detroit Motor Show, Dr. Dieter Zetsche, Mercedes-Benz CEO, told the press: “I’d like to say you will be seeing it, but I’ll leave it at that.”
Mercedes’ chief designer Gorden Wagoner had previously told Auto Express that Maybach, like AMG, could have its own signature models rather than base them on existing cars. A new SUV would lend itself ideally to that, allowing Wagoner and his team to produce a vehicle that he describes as epitomising “modern luxury.”
“Mercedes Maybach stands very much for modern luxury,” Wagoner told us. “Where other super-luxury competitors take a more traditional approach. The difference is that modern luxury is a bit more tasteful.”
In a separate interview with Mercedes’ Vice President for Marketing, Dr. Jens Thiemer, he told Auto Express that electrification would also make its way into the Maybach brand. “Our strategy for our sub-brand with Maybach is exactly on spot, it’s going perfectly well. It’s much more than 10,000 cars we already sold with the derivatives of the S-Class - so the product portfolio will be extended.
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“We will, I call it, begin ‘EQ-ing’ our cars,” Theimer added. “We will also see electric cars from Mercedes-AMG and Mercedes-Maybach, so that’s what we are thinking.
“Electrification will of course hit every car and we have to be prepared. There will come a point in time where the complete portfolio will become electrified – whether its plug-in hybrid or pure electric engines.”
What do you think of the new raft of super-luxury SUVs heading our way? Let us know in the comments below...Nguồn: www.autoexpress.co.uk